Influencer marketing is a marketing strategy whereby a brand partners with a person to act as a thought leader and impact the buying decisions of a specific audience. An Influencer Marketing Brief is a form or a template, which can be used multiple times in approaching Influencers for a certain campaign. Related: A Guide to Storytelling for Designers & Business Owners. An influencer marketing campaign brief will help you reduce back-and-forth with brand partners as it’ll answer most FAQs. Campaign Goals Describe the goals and objectives of the campaign. When you write a good PR brief you are making it easier for your PR agency to deliver some of the most common benefits with PR activities:. _____ CAMPAIGN BRIEF TEMPLATE. and I’m consistently impressed with it. long-term partnerships with an individual or group of influencers. See more, The platform that helps influencers connect with top brands for campaigns & collaborations. Read on to see the highlights or download your free Social Media Campaign Template … or. 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In January 2016 Fashion GPS and Augure merged to become Launchmetrics, the ultimate Brand Performance Cloud for fashion, luxury and beauty. Product Background and Overview Share with the influencer details about the company, the product, and add relevant links. Take a look at the Disclosures 101 for Social Media Influencers, FTC’s guide to influencer campaigns. Fortunately, we made a template for you to help you get started. Participate in content creation using a shared account on a graphic design platform. Have your influencer teach viewers how to use your product to solve a problem and explain why they like it. Download Influencer Marketing Template It’ll also provide insight into what it’s like to be part of your team. And while we created our template before the pandemic, you can still follow our guide and adjust it as you see fit. Just one post from Loren Gray’s recent campaign with Chipotle, for example, has amassed 724.7K likes and more than 5,000 comments. Stay away from the following metrics when creating your campaign brief: Focusing on those metrics basically means wasting your time. I’ve been following your [blog, Instagram, YouTube, etc.] And, In this comprehensive guide, we walk through the steps in creating a, How to brief influencers effectively, without missing any steps (includes influencer brief template), How to select the right partners that will communicate your brand voice and resonate with your consumers, The best practices for communicating with influencers throughout your campaigns, What influencers look for when it comes to their brand partnerships. Its purpose is to give a clear direction about the idea of the campaign, key objectives, guidelines, and inspiration. Give tips on how to handle the campaign, e.g. Describe how you will compensate the influencer for their cooperation. Need help with getting it done the right way? Now you know how to sell more with influencer marketing. Aug 29, 2016 - Marketing Brief Template: Download a free brief for influencers creative partnership. It’s a marketer’s favorite thing to have, where all variables are defined clearly, all elements are explained, and all questions are answered. 6. Their audiences are smaller – between 1,000 and 100,000 – but much more engaged and interested in buying. 3. A good way to introduce your brand to an influencer’s audiences is with a story. If this is your first influencer campaign then, in all likelihood, it won’t be your last. You need to really figure everything out before doing anything. Influencer Campaign Goals Slide. Provide links to materials (or attach files) with your branding guidelines and other marketing content. A good brief takes a lot of time and effort. 5. Download a free influencer brief template and simply add your campaign objectives, expectations, guidelines, and expected deliverables from influencers. Your journey to finding the right influencer to work with begins with you. Influencers can get you a lot of promotion and visibility, especially those related to your target audience. Establishing clear communication with the influencer is crucial for a successful campaign. Fingers crossed for your success! To make your partnership work, you need to have your brand ready. You understand what products and content work best. Give an overview of: 4. An influencer campaign brief. Promotion without any justification is a bad idea, and no influencer worth their salt would agree to it. Channels, Deliverables and Timeline Give an overview of: A poorly skilled influencer is a common reason why campaigns fail. It outlines the client’s vision and ensures that everyone is on the same page. The content doesn’t have to be brand-focused, of course. These content types are the most effective, sales-wise: An influencer can show how your product can help solve a typical problem their followers have with a blog article. Over 1,000 brands & agencies worldwide use Launchmetrics technology and data insights. Provide a quick intro to your company. the number and dollar value of sales made on your landing pages, meaningful engagement like comments and link clicks. Here are this year’s most popular ways to measure success of influencer campaigns, according to The State of Influencer Marketing 2020: Benchmark Report. Let’s start by going over the basics (I promise it’ll be quick). Creative freedom matters to them. Some of the most followed accounts include Loren Gray (45.9 million followers) and BabyAriel (34.4 million). The Complete Guide for Digitizing Your Product and Collection Launches. Influencers are one of the key Voices that help brands build value in the fashion, luxury, and beauty space today, so these best practices should be top of mind when it comes to your campaigns. No worries, though. An influencer campaign brief outlines the campaign objectives and overall expectations for the influencer and for your company. Download your customizable creative brief template designed to serve as the blueprint for your next campaign. Maintaining a list can also provide future outreach options - but you should build relationships with influencers before you actually engage them for a specific marketing campaign. This can help you achieve better results, so be open to suggestions. Even though a majority of marketers believe influencer marketing is a viable tactic, it's still incredibly challenging to report accurately on influencer campaign ROI. This is easy because the influencer doesn’t have to go through the trouble of shooting a detailed review and editing it for YouTube. What do your company expect from working with online influencers? The strategy seems like such a simple idea. Here’s a campaign brief template for you to use. First things first. In fact, that’s one of the reasons many brands prefer micro-influencers. In this comprehensive guide, we walk through the steps in creating a successful campaign, from approaching and briefing influencers to communicating and relationship-building. Since positive reviews influence 91 per cent of online customers, you should definitely have them. What content you want them to publish (deliverables). A well-known photographer, Jesse Driftwood, shares his story of choosing a career in this Instagram post. Create a template. This video review from Jon Rettinger, a popular YouTuber who makes tech reviews, is a good example: IGTV is another popular source of video-based product reviews. Channels, Deliverables and Timeline The brief for an influencer campaign can be everything. Step 4: Influencer Deliverables. If the influencer is to deliver great results for you, they need to know what you need from them. A marketing brief can make or break your campaign. For example, you can share your brand’s story or product development details with an influencer and ask them to come up with a creative post. YouTube influencers are a big hit because people love videos. It outlines the brand’s vision and ensures that everyone is on the same page. Since you’re doing your influencer campaign the right way, you need a campaign brief. The community of influencers on the platform has also been growing. That’s why brands are trying to avoid that by desperately looking for influencers who rule their niches. Given the thousands of influencers listed on our Influencer Directory platform, brands often reach out to influencers through PHLANX.com and don’t know HOW to correctly brief them on the right way to represent their brand – so that both parties are clear and concise.. First thing’s first – a social media influencer is going to need compensation. Typically, influencers supply a list of the best content for Instagram or another network they prefer to create. For example, “Women aged between 25 and 35, interested in the latest graphic design trends in the U.S.”. Call to Action: Is there a link influencers can include to your website? In years gone by, limited experience led businesses to measure success of influencer marketing campaigns using metrics such as views/reach/impressions and engagement. Subject line: [Influencer’s Name], would you like to be our brand ambassador? Everyone’s talking about influencer marketing these days. Absolutely. to. So, TikTok is definitely worth the try, and the tips you’ve been reading in this post totally apply there, too. Influencer Campaign Presentation Free Google Slides theme and PowerPoint template. Provide them with images, social media posts, or articles from your business blog and other content that the campaign might benefit from, Always offer to give feedback on the content created by the influencer. The influencer is much more likely to agree to collaborate if you have decent branding (strong visual identity, user-friendly website, etc.). Have no in-house copywriters to take care of that? Not so fast. By the time you’re done reading this article, you’ll be ready to make the right steps to building your brand with influencer marketing. 1 Company Name Influencer Marketing Brief 2 Company Overview 2-3 sentences explaining what your company does Include images from previous campaigns. It’s a very important document that serves as a campaign roadmap for the influencer. You may wish to cite other campaigns you find inspiring. Creators defined their number one challenge when working with brands as ‘unclear creative briefs.’ When it comes to executing a successful campaign partnership between an influencer and brand, communication is key, but clear communication is essential. Brand storytelling is a powerful customer acquisition and marketing technique that pairs perfectly with influencers. With Driftwood being a micro influencer, his audience is very engaged and likely to try Audible. What sticks out … Think of it as your go-to reference manual for the project — a touchstone — that contains everything from goals and deliverables to KPIs and legal terms. If the influencer agrees to co-create content, you can: Co-creation of content is a win-win strategy because you can learn a lot from each other. See all clients & partners. Most brands in the fashion, luxury, and beauty industries stated that they see the most return from long-term partnerships with an individual or group of influencers. Include information about previous influencer campaigns. That’s totally okay – you’re the one who approves it, anyway. Ensure you read your prospective client/brand's brief and campaign goals and then come up with a strategy to meet the brief and deliver the ROI outlined in your influencer proposal template. No worries, go to review sites like Pick the Writer or Writing Judge to see top-rated writing and editing services. Establishing clear communication with the influencer is crucial for a successful campaign. Some brands make a mistake by focusing on the wrong things when measuring campaign performance. You just learned the basics of the strategy and got some pro tips and tools to make it work. Don’t forget #ad in order to comply with FTC’s influencer marketing guidelines! That’s why I recommend going over this essential branding reading (if you’re already sure your brand is super awesome, skip it, the tips are next): Okay, so how do you hit the ground running with influencer marketing? But let me tell you why you should participate in creating content: Besides, the influencer would be much more committed to the success of the campaign if you show a desire to help them. About us About our Product Links 3. Free Marketing Brief Template for an Influencer Campaign 1. There are many micro influencers, too, so brands don’t have problems finding good options in specific niches. Here’s what they may suggest. 2. When brands start creating campaigns, they’ll select a relevant template, then replace the highlighted text with their own – making them ready to collaborate in no time! As it is a planned effort, it is very important you learn how to write a Public Relations Campaign Brief for a PR agency, PR consultant or PR freelancer in order to get the specific results you want.. See more. Influencer outreach is critical for any content marketing campaign, ... Influencer mention template. Industry terms and definitions to stay updated. You contribute your content ideas and suggestions (in many cases, it’s necessary if the product is complex; the influencer might need help with learning about it), Content gets approved and published faster, An influencer can teach you something new about the target audience. Need help with getting it done the right way? Customizing your Influencer Contract Template is as easy as adding a filter to a selfie! This article has been contributed by Anna Medina. Hi [influencer’s name], I’m [your name] from [your company]. 1. Who Are We? Provide a quick intro to your company. Related: How to Get Traffic & Leads with Content Creation. Campaign Details (continue) Hashtags and brand handle to include: Make sure the influencers tag your brand, and/or include a unique hashtag for your campaign. The best briefs, however, provide a framework an influencer can use to hit outcomes while at the same time delighting audiences. Give it a try if you can, but never dictate your requirements to the influencer! Unfortunately, it’s more complicated than that. Another great thing about this post is that the campaign makes it easy to try the product. What products or services do you need to promote and with which content? your current channels. What are the primary and secondary goals for the campaign? 1. “Don’t compare us to brand X.”. Briefly describe the campaign… Image source: The State of Influencer Marketing 2020: Benchmark Report. There are nice tools like Buzzsumo and Mention that automate this process. These four points should give you quality options to choose from. When a review comes from an influencer a customer trusts, the effect on sales could be amazing. Use Beautiful.ai’s influencer marketing proposal template to: Outline and explain your campaign goals, objectives, and target audience I mean you partner with someone, sign an agreement, and have them promote your products. What kind of branding and marketing materials are you going to provide (if any)? So, how can you collaborate on content creation? Learn more, The private fashion community where brands, media and retailers connect to share content. Marketing Materials Good creative briefs equip influencers with everything they need to deliver based on your goals. This template will help you fill out all the necessary information to making your Influencer campaign a success. For example, you may want to spend less time on prepping and run a couple of experiments instead. A semi-annual analysis of the Media Impact Value™ of 100 global brands. It made vertical video popular again and enjoys 800+ million active users around the world. Free Influencer Marketing Creative Brief Template (Google Doc). Many brands fully trust influencers with content ideas. About the author: Anna Medina is freelance writer. Describe how you will measure the results, e.g. Measure, optimize and connect with the industry’s first Brand Performance Cloud for fashion, luxury and beauty executives. Let’s ensure that you have a good chance to get nice returns like this. Below we’ve outlined everything you need to know in order to construct a flawless influencer brief, as well as an Influencer Brief Template … The goal when writing an influencer brief document is to allow you and the influencer to: Understands your brand, business goals and target market. The influencer presents the story in a really simple yet relatable way. It goes without saying that your campaign must comply with the latest requirements from the Federal Trade Commission (FTC). Hope you’ll keep them in mind the next time you’ll decide to go for an influencer campaign! These are often called “vanity metrics,” which means they have nothing helpful to tell you about the campaign. 2. Image source: The State of Influencer Marketing 2017. Take for free template - no email required! Let your influencer knows exactly how the influencer campaign aims to hit your marketing goals (in which context and for what purpose) In fact, studies have shown that “creating authentic content about brands” was the top benefit of influencer marketing. Target Audience If you’re wondering if you have to search for influencers manually, no worries. 8. Measure your performance and benchmark brand initiatives against industry standards. Vital campaign information may sometimes get lost amidst back-and-fourth communication between Brands and Influencers. Tools to help your PR and Marketing department build activiations to influence today’s modern consumer. Campaign Goals The influencer might think of ways to place your brand or product in the lives of their followers and show how it can help. For example, retail brand Lo & Sons took to social media to increase awareness about their range of … In the KPIs section of the brief, brands should clearly outline the goals they wish to achieve as a result of the influencer engagement. With this free Marketing Brief Template, you can quickly and easily draft marketing briefs without ever having to start from scratch. 7. Download your campaign brief template here! Results It will help the influencer understand how you prefer to communicate with customers. But writing a brief for every new campaign eats up time you simply can’t afford to lose. So, ask your chosen influencer to provide an in-depth, creative and objective review of your product – after they’ve tried it for free, of course! The brief depends on a lot of factors, but it should answer these essential questions: These are the essential points to cover in a brief. TikTok is a rising star in the world of social media. But only a few really know how to benefit from it. 2 posts a week for the entire timeline of the campaign. Brands mostly hire social media influencers because of the easy access to target audiences it gives. With this template, you can: Ensure your influencer marketing campaign’s success Prevent any misunderstandings between your organization and the influencer Give an influencer a clear direction to creating content Save yourself time and effort Dos and Don’ts An influencer marketing proposal template can help you set up your marketing campaign, manage it, and present it to stakeholders. Download your customizable creative brief templates designed to serve as the blueprint for your next campaign. Once you’ve featured an influencer in your content, you have to make sure they notice. Successful influencer marketing campaigns generate a return of up to $6.85 for every $1 spent. Content frequency, e.g. Include information about previous influencer campaigns. It’s quite possible that the influencer will propose changes based on their experience. To help get you started we’ve outlined a quick summary of the key elements of the brief below. Writing a clear and easy-to-understand brief is a must to prevent misunderstanding and other issues. Easy, follow these steps. In fact, 78% of marketers said that determining the success of influencer marketing campaigns would be a top challenge this year. Describe the goals and objectives of the campaign. Especially if you’re selling to Millennials and Generation Z. We provide easy-to-use brief templates to brands, which are tailored to different campaign goals and social media channels. TikTok influencer marketing has been around for a relatively short period of time, but we have already seen many successes. The last thing: don’t treat your brief as a static document. The first audiobook is free, according to Driftwood, so trying the service is risk-free and easy. The point is: never rush into something as tricky and complicated as influencer marketing. Altogether, the campaign has attracted 500+ million views, becoming the best performing branded challenge in the U.S. (yes, the influencer’s followers were quick to pick up her idea of dancing and posted their content with the hashtag #guacdance). However, as of 2020, brands are measuring success against campaign goals and are using more tangible metrics. First thing on the list is setting up the goals for your influencer campaign. Campaign Brief
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